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Studio · Feb 2026 · 2 min read
Why we give our agents names
Personification isn't branding. It's how a team learns to delegate to, correct, and trust a system.
This note is being written up from the work — the short version is above. Want the long version now? Ask us on a call and we'll talk you through it, leak by leak.
Where does yours leak?
Two weeks inside your operation, every leak priced by payback.